Here are 4 helpful tips to keep in mind when brainstorming on creative way to help grow your list of SMS subscribers for SMS / Text Marketing:
Give SMS subscribers VIP access
Incentivizing your audience to join your text club with an exclusive deal, promo code, VIP, or early access goes a long way in building your list. Folks that run into the issue of limited stock can leverage this situation to their benefit by offering an early access notification as an incentive for customers to join your text club.
Opt-in SMS subscribers with a magic keyword
Creativity is key and why not make that opt-in process simpler. A lot of SMS platforms offer text-in methods to help build your list. Using a keyword, customers are able to text-in to and join your subscription list. Same rule applies as above – that is, to incentivize them.
Convert email subscribers to SMS subscribers
If you’re considering SMS marketing or already leveraging SMS marketing as a channel, chances are you also leverage email marketing. Converting your email subscribers by offering incentives and providing the advantages of why one should join your SMS list (e.g., early access notice) is fast and convenient way to grow your list. For starters, your email subscribers aIready know what you’re selling and what typical updates to expect from your store. So that leads one to ask, why should I opt-in to a text messaging if I’m already subscribed to email. I find that those that are able to create or build upon a sense of urgency have better grounding in persuading one to join.
Use a website pop-up to invite SMS opt-ins.
So taking the understanding from above, many sms platforms have started making it easier for shops to capture opt-ins easier. As people are already familiar with email popups, the same rule would apply for these pop ups when soliciting folks to join your text club.
The trick here is to find a platform that offers a popup that does both email/sms. After all, why not build both your email and sms list at once if you can.