Segmenting your SMS List for Better Text Marketing on your Shopify Store

So what are SMS segments and why should I use them?

Segments are essentially subgroups created from your subscriber list. Segments are dynamic depending on the rules/attributes. A collection of subscribers from your SMS list may be looped into a segment based upon one or more common traits. In return, you can then use these segments to better target/market to those people within the segment when promoting your campaigns. 

Many SMS platforms offer ways to better segment your audience. Whether that’s leveraging their default segments out of the box or creating your own custom segments –  a good platform will provide this functionality to leverage. After all, “knowing is half the battle” (excuse the G.I. Joe pun). But all jokes aside, your campaign’s content is only as good as its relevance to your audience. You’ll find that leveraging analytics and taking the time to understand who in your list is more likely to engage, interact, and purchase from your campaign will yield a better return on investment (ROI) when sending out your outbound campaigns.

Leave a Reply

Your email address will not be published. Required fields are marked *