In the last topic, we focused heavily on sms, but what about mms messages?
When paired with an actionable message and strategically timed, these messages can provide a fun engaging experience. MMS messages can be used for:
- Previewing new arrivals
- Sharing coupons to drive in-store sales
- Inviting subscribers to your in-store events
- Early access to sales
- Sending birthday or anniversary messages
These are some common use cases but the same rules apply – make your message actionable and add a link!
Pro tip: Image formats, sizes, and aspect ratios can be tricky so be sure to reach out to your SMS platform provider for guidance or best practice when using MMS messages in your mobile campaigns.